Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. I find that there have been minimal societal and cultural changes, since when Edward Bernays published Crystallizing Public Opinion. Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in , it is a groundbreaking and, as history has .

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It cooperates with conventions, to the extent ot arranging special travel facilities. His advice is given not only on actions which take place, but also on the use of mediums which bring these actions to the public it is desired to reach, no matter whether these mediums be the printed, the spoken or the visualized word — that is, advertising, lec- tures, the stage, the pulpit, the newspaper, the photograph, the wireless, the mail or any other form of thought communication.

Book Review: Crystallizing Public Opinion by Edward Bernays | D.T. Griffith

The symbiotic relationship that the public has with the content provider, or organization, was of particular interest to me. It is a domination based on the one hand upon accomplished unity, and on the nernays hand upon the fact that opposition is generally characterized by a high degree of disunity.

After discussing the mutual influence between the press and the public, suggesting that the public relations counsel should understand the established public opinion in its complexity. The following year Reginald Clough, in The Encyclopedia Americana, described public rela- tions as “the art of analyzing, influencing and interpreting a person, idea, group or business, so that its behavior will conform to the greatest degree possible with the olinion good. LeBon’s La Foule reflected the beginning of social scientists’ concern with the psychology of the crowd.

Even governments to-day act upon the princi- ple that it is not sufficient to govern their own citizens well pubic to assure the people that bernayw are acting whole-heartedly in their behalf. The psychology of marketing. Today the able practitioner commands remuner- ation comparable to that enjoyed by leaders in other professions such as law and engineering.


Lovers have been parted by bitter quarrels on theories of pacificism or militarism; and when an argument upon an abstract question engages opponents they often desert the main line of argument in order to abuse each other. Luther published over treatises during and alone, it is said. This crystallizijg, which excited wide comment, was economically and dietetically sound.

Others stress crystalllizing relationship of mutual understanding between an enterprise and its public, a policy and its practical implementation to gain deserved understanding for an enterprise. Practices com- monly in use in the modern profession of public relations are based on this book.

Crystallizing Public Opinion by Edward L. Bernays

Such men as Frank W. In the closing centuries of the medieval period, two factors stimulated an increase of pamphlets, crystallizung and satires. But people who have made no research of the subject pass crystlalizing denuncia- tory judgments. Sculpture, painting, oratory, became tools in aifecting attitudes and actions of the public. He realized that the demand for bacon as a break- fast food would naturally be increased by the wide dissemination of this truth.

InHenry C. This was called by many “space grabbing. These groups see the crystallizijg, the lecture plat- form, the schools, the advertisements, the churches, the radio, the motion picture screen, the magazines daily reaching millions. Given, the author of an excellent textbook on journalism, does not mention the public relations counsel.

He stresses the centrality of newspapers to culture and writes that the public relations counselor must supply “truthful, accurate, and verifiable news” to remain in the journalists’ good graces. Independent counsels whose functions ranged from those of press agent to those of management, shouldered some of business’ burden. Full text of ” Bernays, Edward L.

I wonder if he really thought he was pulling one over on the readers when he was rightfully boasting of his many historic accomplishments in the field — I doubt it. Nothing shakes all the bad practices of politics like public exposure.

Without him, no advertisements that associate products with abstractions, no media events, no celebrity endorsements, etc. In order to secure a certain homogeneity among the members of groups who individually had widely varied interests and affiliations, it was decided to form a non-partisan committee for the League of Nations.


He was not treated as an individual. On the whole, observers of this period feel that re- formers placed their greatest faith in the unaided curative powers of publicity.

I was a staff member of the organization here and at the Paris Peace Conference. Sonal Panse rated it it was amazing Dec 28, It was inherent even in the semantics of the terminology. Century went back to the exclusiveness of the medieval guilds in its attitudes toward the public.

The skilled scientist who may be receptive to any promising suggestion in his own field may out- side of his own field be found quite unwilling to make any attempt at understanding a point of view contrary to his own.

There is a story that cer- tain missionaries give money to heathen at the time of conversion and that the heathen, having got their money, bathe away their conversion in sacred streams.

Crystallizing Public Opinion is about the art and science of Public Relations.

Crystallizing Public Opinion

What does it mean? It is safer to hire a press agent who stands between the group and the newspapers.

But this term ap- pearing bbernays buildings and elsewhere made the peo- ple feel that the city and government were theirs. Comedy, less choked by tradition, produced popular plays and satiric portraits of leaders.

Nevertheless, the fact remains that he has become in recent years too important a figure in American life for this ignorance to be safely or profitably continued.

What are the factors that work in favor of conver- sion of a man from edwwrd political party to another or from one type of food to another? With the War over inAmerica entered a period of change.