Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.
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Skip to main content. Log In Sign Up. Location Bucharest, Bucuresti, Romania. Add Social Profiles Facebook, Twitter, etc. Strategica Call for Papers more. Aug 1, Publication Name: Management Dynamics in the Knowledge Economy Journal. Dec 29, Publication Manua Management Dynamics in the Knowledge Economy.
Romanian Buying Marketng more. Internal Marketing in Multicultural Organizations. Case Study on the Romanian Subsidiaries more. If internal marketing is still not a theorized subject, the theme of internal marketing in an intercultural environment represents a completely new experience, both in theory and in practice. One of the effects of economic globalization One of the effects of economic globalization is undoubtedly the development and expansion of corporations more and more visible in various countries.
Florina Pinzaru Manual de MRKT 1 – [PDF Document]
More often than not, this expansion requires a cultural amalgamation of the human resources in each organization and, hence, a new approach towards the internal and external customers. In the context of a multicultural organizational environment, offering quality to both the costumer and the employee is no longer an marksting task.
This study aims at offering a model of efficient internal marketing specific to multicultural organizations. In order ponzaru complete this task, we will analyze the premises pnzaru generate multicultural environments in corporations, the general context of intercultural communication in this kind of organizations and the principle Academic literature, both socio-human and economic profile, approached pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands.
Florina Pinzaru – Google Scholar Citations
Pknzaru various theoretical paradigms Despite various theoretical paradigms proposed to identify the most appropriate theoretical modeling frameworks, the city branding remains, at least in Romania, a fact unsupported in a structured and continuous way, often with disparate initiatives, conducted by various economic and social actors, but not organized into a coherent strategy with medium and long term projects.
However, the success of several projects focused on emotional approach in recent years concentrated on the rediscovery of past and present stories of the Pinazru capital, lead us to believe that the city brand built through stories has a real potential.
Thus, in this paper, we propose an exploratory analysis of the potential of storytelling technique in building the city brand, by customizing an empirical pinzar for Buch Towards a European identity by the currency: An Insight into Romanian Start-Ups more.
Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that pinzarru integrates three main pillars, namely pinzaruu resource management people and the concerns for planet Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests pinzadu to the fact that it integrates three main pillars, namely human resource management people and the concerns for planet protection and for the economic effectiveness sustained mqnual profit.
The rapid social and economic transformations have imposed the assumption of an integrative perspective, especially to the organizations oriented to ensure their viability on the market and industry. Hereby, researchers believe that such an approach should be indicative of start-ups which should advance feasible solutions to market imperfections through innovative products and services and through effective marketing models.
Against this backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types articulated by the Contemporary Marketing Practices CMP research program, relying on a questionnaire-based survey conducted with start-up entrepreneurs in Romania.
As the findings show, the discussed marketing types often discretionary correlate in practice with the most important dimension of sustainability that is people.
Marketing and Sustainable Development. Foreword Strategica more. Management, Finance, and Ethics more. This volume comprises the full proceedings of the second edition clorina the Strategica International Conference, held in Bucharest, Romania, on October The conference explores the organizational strategic thinking, planning and The focus is set on the relationships mwnual management, finance and ethics. As an overview, the conference papers are interdis-ciplinary and aim at exploring the shifts in management, as well as the relevance of ethics, values and standards at individualinstitutional and social levels in the world of finance and business, considering both the macro-level and the micro-level approaches.
Felicitari, ai fost promovat manager! Corporate Dlorina — an input or an output of Intellectual Capital? The growing importance of knowledge as an organizational resource is considered to be generated by ed shift from the industrial economy to the knowledge based one. But market competition had always had an intangible dimension due to the But market competition had always had an intangible dimension due to the fact that every company tries to gain competitive advantages and to become the best in its field.
Some researchers focused on analyzing the relationship between knowledge and competitiveness while others concentrated on determining the dimensions of corporate reputation CR. Some attempts have been made in order to link CR and intellectual capital IC but the focus was mainly on the characteristics of the second concept.
As a result, marketkng first one was described as a component of relational manua. Based on these assumptions, we aim to analyze the relationships between CR and IC. We develop a case study strategy and we discuss the possible links between CR and each IC component in the cases of the two best Romanian firms, according to CICIs value during The research findings have both theoretical and managerial implications.
Pinzaruu the theoretical level, we emphasize the relationships between CR and IC and we highlight the mediating role of the organizational values.
At the practical level, we offer a direction for decision makers. They may increase their CR and IC performance if they support values like responsibility, communication, cooperation, collaboration and self-confidence. Apr Conference End Date: Apr 20, Conference Start Date: Relationship Marketing – the New Marketing Approach more. The paper investigates how relationship marketing developed in time, due to changes in economy and doing business, as well as in mentalities in society in general.
Even if applying relationship marketing could prove to be limited for some Even if applying relationship marketing could prove to be limited for some organizations, the contemporary trends ask for a reevaluation of marketing approaches towards a business philosophy based on networks of relationships.
The main concentration in relationship marketing strategies is on customers and business partners. Still, flkrina more importance is given to relations with other. This paper highlights that even if some interest has been given to the flroina developments in marketing, the theoretical foundations are still weak but the efforts go towards including the relationship concept in the marketing paradigm. MarketingRelationship Marketingand Marketing Theory.
Aspects regarding the evolution of nominal and real marketihg before and after adhesion to euro zone more. The present paper aims to briefly present the models used by the countries that joined the Euro zone afterin fixing the central parity and the evolution ds the local currency towards Euro, when participating in Exchange The present paper aims to briefly present the models used by the countries that joined the Euro zone afterin fixing the central parity and the evolution flornia the local currency towards Euro, when participating in Exchange Rate Mechanism II ERM II.
In this respect, the paper intends to synthesize the main theories for determining the equilibrium exchange rate, as well as to present the modality of putting them into practice in the countries that had already become members of the Euro zone. The paper presents the modality of fixing the central parity and the experience of participating in ERM II for a number of member states that joined the Euro zone after EconomicsRisk Managementand Treasury management.
The paper approaches the common identity and common bond theories in analyzing the group dlorina of interaction, their causes, processes and outcomes from a managerial perspective. The distinction between identity and bond refers to While members of pinzarh common identity groups report feeling more attached to their group as a whole than to their fellow group members and tend to perceive others in the group as interchangeable, in bond-based attachment people feel connected to each other and less to the group as a whole, loyalty or attraction to the group stemming from their attraction primarily to certain members in the group.
Florina Pinzaru Manual de MRKT 1
At this level, the main question concerns with the particularities of common identity-based or common bond-based groups regarding social interaction, the participatory architecture of the group, the levels of personal and work engagement in acting like a cohesive group. In order to fporina pertinently this issue, the current work focuses on a qualitative research which comprised in-depth semi-structured interviews with several project coordinators from non-governmental organizations NGOs.
To make the investigation more complex and clear, the research relies on social network analysis which is indicative of the group dynamics and madketing, highlighting the differences between common identity-based and common bond-based groups. Knowledge management across the organization: A marketint study of higher education more. Universities face new challenges, due to evolutions in society, as well as in the academic world.
They are places of learning, but also of research, of innovation, of capacity building as well as, increasingly more, of entrepreneurial They are places of learning, but also of research, of innovation, of capacity building as well as, increasingly more, of entrepreneurial progress.
They are places where knowledge is developed in the scope of sharing. This knowledge is no longer available just to students and faculty, but also to the society through partnerships marketjng are developing with different types of third marketnig Therefore knowledge management should be at the core of managerial practices and strategies. Despite this, the literature in the field of knowledge management does not pay much attention to specific strategies and processes in higher education, except when considering partnerships with companies, or referring to the developments in learning processes generated by the new technologies.
The present paper investigates the Knowledge Management and Higher Education Management. Opinions sur les pratiques ethiques de la publicite roumaine more. MarketingBusiness EthicsAdvertisingand Media. Knowledge Development through the Internet more. Learning, especially in the context of higher education, means creating, storing, sharing and using knowledge in a complex way, both for personal and societal benefits.
Therefore, knowledge management is at home in universities. It should florlna at the core of managerial practices, but also of educational processes. The literature in the field pays attention to both aspects.
Some themes seem to be particularly important, especially those related with the challenges universities face. Special consideration is pinzatu to the role of the Internet in learning, flogina the strategies for increasing knowledge creation and knowledge acquisitions through the Internet are pinzau discussed.
Academic literature draws the attention ee creatively using knowledge more than in creating it, stressing the high potential of the Internet in the context of higher education. Students tend to favour the Internet and to integrate it in their studies and research, in order to increase their knowledge, not just to Thus, the industry has evolved from the traditional model of Thus, the industry has evolved from the traditional model of the big music labels to the much criticised peer-to-peer music file trading and, today, to the legitimate online downloading model Vaccaro, Cohn,