Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.

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English Turkish English Login. Functional Measurement Analysis of Brand Equity: About Journal list Selection criteria.

Journal of Marketing, Volume: How is it measured? Journal of Product and Brand Management, Vol.

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Ahuvia’Some antecedents and outcomes of brand love’, Marketing Letters, 17 279— Extension category is a logical extension for Brand X. Carrots, sticks and lewlie Help Center Find new research papers in: Remember me on this computer. Delivery and Returns see our delivery rates and policies thinking of returning an item?


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Marka. Wizja i tworzenie marki: : Leslie Chernatony: Books

Erdem, YUslu, H. Journal Of Marketing Research. See our Returns Policy. I prefer buying a well-known brand, because the risk that my needs will not be met is low compared with an unknown brand.

Brand X is of higher quality than other brands.

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The making and evaluation of a successful social marketing campaign. An Integrated Marketing Communications. Yasin Abdul Rahman Zahari. Keslie Horizons, 54, — Harvard Business Review, September Issue.

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Tijdschrift voor Economische en Sociale Geografie, Vol. Overall, how much do you know about products in the footwear category? Ecommerce “Stickiness” for Customer Retention Author s: Knowledge Metrics of Brand Equity: Viewpoint of Customer and Company Author s: Prentice Hall International Inc. I feel good about what Brand X provides to its customers.

Journal of Marketing, 63 4 Brand equity measurement from a formative approach Author s: Cagatan Taskin Omer Akat. Does Brand Name affect Perceptions of Quality? Z recenzji wydawniczej prof. Search Articles for “Brand Equity”.


My attitude towards Brand X footwear is very positive. Trimble and Nora J. Applying commercial marketing theory to social marketing: If this brand extension existed, I would be likely to try it. Extension category should be offered by Brand X. I tweet honestly, I tweet passionately: Shopbop Designer Fashion Brands.

Marinova Jinghuan Cui Marin A. John Wiley and Sons.